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Promotion - Link popularity

Submitting your site to search engines alone is not enough. You also need to work on building link popularity of your site. This factor has grown in importance in the last years. For example, Google is hesitant to list a site that doesn't have at least one link from other domain indicating that the site is worth listing in its index. In addition, if your link popularity isn't high enough, you'll never achieve top rankings on many keywords. The best thing you can do is to submit your site to the major directories: Yahoo! and Open Directory. Links from them are the most "credentializing" links you can obtain, indicating to Google and other search engines that your site is worth listing. Unfortunately, getting listed in these directories is very difficult. The simple solution is reciprocal link exchange. This is the most popular way of increasing link popularity: two webmasters simply agree to add a link to each other's site to their sites. A couple of well-researched link exchanges will generate the link popularity required for a Google listing. Set up your own Links page on your site that will hold the link swaps you're going to arrange. Create the Title and Description for your site or copy them from your home page. Since the Title will appears as the link to your site, ensure that it contains your main keyword. Go to Google and find a site that is ranked high for your main keyword. Most likely it has a Links page with dozens, even hundreds, of reciprocal links. Copy these links along with their descriptions to your Links page. Then, send a polite email to webmasters of these sites, introduce your site, tell them that you have already added a link to their sites from yours, and then ask them whether they would be kind enough to add a link to your site (include your Title and Description). The response rate to these emails is low, especially if your site is new and doesn't get a lot of traffic. After a couple of weeks, remove the links to those sites which haven't responded and try to locate more sites with which to exchange links.

Submit it to the major search engines and directories which provide an important source of regular visitors to any website. It's a good idea to submit all URLs that link to your site to search engines, just to be sure that they know about them. Additionally, it allows search engines to find your site on their own.

Making Money

Maybe you've heard people say that you can get rich on the Internet. But it's not a get rich overnight business. Internet success takes time, effort and knowledge. There's no easy get rich quick method, so you need to spend the time for building income stream from your website. These ways of making money on the Internet are the most appropriate for beginners...

Affiliate programs

They pay you a percentage of the sales you generate for them. You don't have to spend time and energy creating your own product. No dealing with customer service, fulfilling orders, and the like. And some of them pay 50% commission. Join only a few affiliate programs whose products or services match the audience you attract to your site and concentrate on providing useful, information-rich content that will generate traffic and sales. The links to the affiliate programs should be in context of something that you have written, rather than making them appear as if the main purpose of the site is to get people to click on them. This means that when visitors come to your site, they should feel that the site is primarily focused on providing information on that topic, and that the affiliate links are just a small aspect of your site. Don't push your visitors to the click to your merchant's site, make them want to click. And they'll click-through with pleasure, arriving at your merchant's site with an open-to-buy mind. All humans like doing business with a company who has been recommended to them by a expert whose opinion they have come to respect.
Finding affiliate programs

Google AdSense

This is a new, fast and easy way for small and medium sites to display relevant, text-based, un-obtrusive Google AdWords ads and receive a share of the pay-per-click payment. Because the ads are related to what your users are looking for on your site, the results can be much better than you'd earn from many affiliate programs. AdSense is easy to join, it doesn't cost you anything, all you have to do is paste a few lines of code into your pages, and Google does the work of finding the best ads for them from 100,000 AdWords advertisers. You can check the relevance of the ads by looking at the text ads near the top-right of this page. For now, AdSense is the best way to generate revenue from informational sites even if there are no obvious related affiliate programs. But you don't need to disregard affiliate programs. You can combine both ways and double your income.

How to get started

Go to AdSense, fill in the application form and confirm an email that Google will send you.
Google evaluates your site and will follow-up with you via email within 2-3 days (usually within 24 hours). If you're accepted, you'll be able to log in to your AdSense account.
Log in to your account using the email address and password that you submitted with your application, and agree to the AdSense Terms and Conditions.

Paste the AdSense ad code into your web pages. There are multiple ad layout choices: 728x90, 468x60, 125x125, 120x600, 160x600, 120x240, 300x250, 250x250, 336x280, and 180x150. In addition to text ads, you have an option of running contextually targeted image ads. The AdSense ad code is unique for your account and is not site/page-specific. You can place it on any page or site you own.
Paste the AdSense ad code into your web pages. There are multiple ad layout choices: 728x90, 468x60, 125x125, 120x600, 160x600, 120x240, 300x250, 250x250, 336x280, and 180x150. In addition to text ads, you have an option of running contextually targeted image ads. The AdSense ad code is unique for your account and is not site/page-specific. You can place it on any page or site you own.


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